Stacking Growth | The B2B Marketing Podcast cover image

S3 E20 Organic Content Development Strategies and Tools | Stephanie Crugnola, Miles Campbell @ Refine Labs

Stacking Growth | The B2B Marketing Podcast

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How to Track Your Audience on Different Channels

In the meantime, you've got a lot of different analytics that you can track in all of your different channels. If this video did really well on LinkedIn, but it did not do well on YouTube, then you're going to reframe your audience. And that's where all of that constant shifting of strategy is going to come into play. So you have constant analytics that you're working with until eventually those leads start coming in.

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