3min chapter

Supply Chain Now cover image

The Supply Chain Buzz for July 31st: 3 Key Manufacturing Trends

Supply Chain Now

CHAPTER

The Importance of Demand in Business

Ganesh: Business leaders are like, oh, Shiny object syndrome and they're grabbing this new technology. Scott: We've got to figure out what the business problem is and then apply in a very targeted and deliberate way. Ganesh: It's so interesting to see what companies are doing to those that are really good at enhancing their customer experience while others don't care. John says, Amen Scott, chasing digital for the sake of it is not good.

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