Three Core Principles

This is step six of the eight-step process we use to build million-dollar businesses. The whole model is laid out in one video: ► How we take a business from zero to $100,000 a month: https://capitalism.com/model

We also run live workshops where we work with clients and followers on building this inside their business. ► Waiting list for our next live workshop: https://capitalism.com/bootcamp

One of my clients sells a stain remover stick and was stuck under $10,000 a month. About 90 days after they built the flywheel, they were flirting with $30,000 a month, and they got it about half right.

In this episode I walk through the flywheel, the 60 to 90 minute daily process we use to get free traffic, leads every day, and sales in the bank account without an ad budget. Gather and post proof, send that traffic to a lead capture, then reach out to the people who engage. I pull up that client's actual Instagram and sales screenshots, show you the three things I would fix, and explain why proof converts better than anything else you can post.

Links mentioned in this episode: ► The whole eight-step model for going from zero to $100,000 a month: https://capitalism.com/model ► Free resources for the road to your first million-dollar business: https://capitalism.com/100K

(0:00) Would it be worth it to add $25,000 a month over the next 90 days (1:10) What this does not require: no ad budget, no viral posting, no influencers (1:40) The flywheel, and why it is step six of our eight-step process (2:00) Where this fits, and where to see the whole model (2:40) Thanks Mom Co: stuck under $10,000 a month with a stain remover stick (3:10) What the flywheel did for them: past $25,000, flirting with $30,000 (4:10) Rule one: we measure content by leads, not views (5:20) Rule two: proof equals conversions, and what actually counts as proof (7:00) Rule three: run the flywheel before you run ads (8:00) Step one: 20 to 30 minutes a day gathering and posting proof (9:40) Step two: send that traffic to a lead capture or a first-time customer discount (10:40) Step three: manual outreach, the part almost everybody skips (11:40) The exact message to send someone who saw your story (12:20) Switch Supplements and Kill Switch: 75 views into a seven-figure business (13:50) Do not add more steps, get better at the three you have (15:20) Inside the Thanks Mom Co Instagram and link in bio (16:40) The stain stick demos: putty and Chick-fil-A sauce as perfect proof (17:50) Fix one: no call to action, so no way to measure leads (19:00) Fix two: a dedicated first-time customer discount page beats a pop-up (19:50) Fix three: sprinkle proof into the sales page and the Amazon listing (20:30) Their sales screenshots: one piece of proof, one email, a $1,500 day (21:50) Almost a 100-sale day, and why that is a million-dollar business (22:40) What your average Tuesday morning looks like (23:40) Where to find the whole model and our free resources

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