How to Lead a Pricing Project to Success
Let's Talk Pricing Podcast
The Importance of Setting a Goal for Pricing
The importance of measuring progress is because you want to be able to know that you're reaching a new goal. By having a business case, that includes goals around revenue, margin, other analytics like customer experience and even tactical measures like gross margin rate,. It gives you some sense of how you're going to measure it. And particularly, Terrence, I would say, measure the quick wins and celebrate the heck out of them.
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