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BDTP. Your Go-to-Market Strategy with Lucy Heskins
UI Breakfast: UI/UX Design and Product Strategy
What Makes Content Marketing Work?
content marketing sounds so easy to just that. But how do you make it work? Well, reason it with people, and b what type of content will be good for c o this don't always overlap. I think in terms of what makes content markathing work, from my experience, is, first of all, working out what their objections are at each stage of the byn process. For example, when i was working for an african track erk applicant tracting system provider, we wanted to sell two midmarket ar teams who knew that they needed to altimate their recruitment process. We would actually go and sit in the offices of these h ar tems, because we wanted
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