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Token Value Capture: Moats, Growth and Protocol Fees | Chris Burniske, Fernando Martinelli

Bell Curve

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The BD Team in Cryptocurrency

I totally agree with what Fernandez said initially which is like you need engineers to build the thing right. 2021 blew the door wide open in terms of uh diversity of spend of treasury and if you look at teams like polygon Solana avalanche or chain link they all had strong engineering teams but complemented by a BD powerhouseright. I would encourage teams to adjust how they spend on marketing depending on the face because you're not going to get that much change say if you're trying to pull in new consumers during bear markets. It's more important than it used to be in crypto to start to allocate to building out your BD team.

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