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CAA (with Michael Ovitz)
Acquired
How Many Do You Want to Do?
"We are going to run your commercials like a relay race. We're going to do a mascot for you, polyba turned out to be the polar bears," he says. "They said, how do we know that's going to work? And i said, you don't cause we didn't." The campaign is still running 25 years later.
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