The Iceland Boss: Frozen Food For Thought
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What Do You Think About Food Price Inflation?
I'm in freezing cold Belfast, just calling you from a hotel here. We've got 37 stores here and we are opening shops or trying to. But planning is proving very slow and very difficult because the government's not really up and functioning as usual in Northern Ireland. Food price inflation is actually, on average, much higher than the headline rate. And if you look at the price of milk or eggs or bread, you're seeing increases there at shelf of kind of 40, 50%. So we're not out the woods. And the crisis is far from over."
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