4min chapter

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Is the “godfather of influence” still relevant?

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CHAPTER

The Power of Influence: Marketing Strategies in the Digital Age

This chapter delves into key marketing principles like social proof and scarcity, illustrated through examples from Booking.com and Amway. It also addresses the ethical concerns linked to Amway's sales tactics and foreshadows a discussion on integrating these principles with emerging AI tools in digital marketing strategies.

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