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How Wix Incentivizes Companies
At Wix, each company has their own business KPIs. It's not a P&L, especially at Wix, because we have companies that their product earn money. The blog is an add-on for the whole Wix ecosystem; most websites need it but Blog is a free product. So if the blog KPIs will be adoption or a number of customers, they're not paying customers,. But we see that there is an adoption to the product.