You have to first get clear on what your goal is. What do i want to achieve with this press? Obviously it's to make more sales. But it's for a particular product, for a particular event. And then it's taking advantage of free resources. We all read the news. We all see who covers our competitor or who covers our industry. It's searching people out, forming our relationship and then pitching them. You're an expert, you have an amazing thing to offer. Why would you not share that with the masses? That's what p r is. And you can do that yourself for free. So give usike an example that you've seen somebody do, or

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