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170: Keith Jones: OpenAI’s Head of GTM systems on building judgement with ghost stories, buying martech with cognitive extraction and why data dictionaries prevail

Humans of Martech

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Prioritizing Projects in Go-to-Market Strategies

This chapter delves into the methodologies for qualifying and prioritizing projects in go-to-market systems, emphasizing the role of AI tools like ChatGPT in project evaluation. It also discusses a unique technology buying process that combines human input with AI to refine vendor requirements and enhance decision-making.

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