Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
The Andrew Faris Podcast
00:00
Building a D2C Brand on the Back of Being an Amazon First Brand
The first five years of our website were more or less us being your head against the wall, trying to harness the scale of Amazon and push customers to D2C. We realized why are we trying to compete with Amazon? We can't deliver a product to the customer faster, for cheaper than Amazon. Well we can, but it's going to be very expensive for us and we're not going to like it. So we've had a website pretty much the entire time we sold on Amazon. But kind of a new revelation for us has been limited edition ornamentations on our website. It gives us a great thing to talk to them about with email and SMS because we tend to get stuck
Transcript
Play full episode
