Building a Brand Online Is a Great Way to Grow Your Traffic

Gloria Borger's blog has grown tremendously, but the traffic pales in comparison when you compare that to what the impact has been on your email subscribers and podcast growth. "If I had this website that's getting 20,000 visitors a day, and it's all from Google and I don't have an email list," she says of her new business strategy. 'I think the better route is to build a brand'