Making GTM Successful
M&A Science
00:00
The Biggest Challenges in Doing Market Integrations
There's no right or wrong in terms of an approach, it's just different. An acknowledgment of that difference was, i think, the biggest challenge. It took a lot to bring the two teams together. And initialyright, when we start doing these gotomaratic market integrations, we don't even have te common tools. Wedon't even have the common collaboration plaform. They're like tetrode challengers that we have," he says.
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