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351 The Ultimate Marketing Engine by John Jantsch

The Marketing Book Podcast

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How to Grow Your Business Around the Stages of Referral

Marketing is an attempt by a business to go from the no stage when they run an ad or post in LinkedIn directly to the buy stage when customers come calling. Not only is this highly ineffective, but even if it works, it sets you up for failure. By running people through a process, guiding them on a journey, educating them on how you work,. You're actually teaching them to be an ideal customer.

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