Introduction

Tori Kinlick is one of the VPs of demand generation at Refine Labs. Alison has been doing some extracurricular reading, in between celebrating Halloween and getting my six-year-old ingrained in her kindergarten classes. The One Page Marketing Plan by Alan Dibb is about as simplistic and sort of basic as you can get when it comes to creating a marketing strategy or a marketing plan. And so I had not personally heard of the PVP index before, but once I saw it in this book, I'm like, "You know what? This is a very simple framework"