IDEA GENERATION cover image

Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top

IDEA GENERATION

CHAPTER

How Enco Dealed With Financial Challenges in the Hard Goods Business

The hard goods business can be incredibly brutal in so much as you get these orders, and then you have to put up capital. To go from that sort of role playing make believe to the real takes a tremendous amount of cash. ENCO went through a lot of really challenging financial moments during its early years.

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