Super Bowl Advertising - What Should 2024 Look Like?

I didn't follow a whole lot of them they didn't make it into my world before the Super Bowl I mean other than like seeing some of the spots that got released early but I yeah not really. One thing I've always thought and Ben was saying it at the beginning is you need an idea that's linked to your brand right? Unless you link it to the brand and it's relevant in some way even if you extended socially after I just don't think it's as effective so if you just want to have fun and throw out some entertainment and hope it works at that price tag I'm pretty sure people want it to work.