Then You've Got the CNP and the DeVos Family and the Prince Family, Right?

The media, which started with radio and spread into fundamentalist television programming, is now all over digital platforms. And then you've got the strategists who figure out how to deploy their partner groups like the NRA or Susan B. Anthony list in deep canvassing in targeted races. These groups are very well coordinated with each other. All fund this, you execute that. They do messaging, focus groups, polling, the whole thing. It's just proliferating.