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2min chapter
Porsche (with Doug DeMuro)
Acquired
The Importance of Branding
There's just no way that you have the 75 years of people believing in your brand and thus willing to pay extra margin dollars for it. And you can't manufacture it either. So moving through them, branding. There is never going to be another situation where the link between racing and production cars is like it was when Porsche was getting started. But there will be another racing. Like there are there are not making any more heritage automotive brands. They're just going to take 75 years.
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