In the tech world, there are rampant fan boys of certain companies and products. Even if they've never used it, they will trust the gospel that is that company's advertising messaging. The ragency of which i'm accused of being paid is quite unbelievable. In the car world, the amount of personal investment people have in the cars is insane. Like to speak negatively about some one's smart phone purchase decision would be like speaking negatively about their hair style or something.