Is Every B2B Brand Needing a Media Company?

I just watch so many companies over hire sales reps for the amount of demand that they have. And I think it's totally not, I just don't like it. So when you are a smaller player and you're competing against people like HubSpot and Marketo, the ways to win are through more effective, unscalable marketing activities and very smart segmentation. If you're an individual seller, you got the options of better segmentation and better targeting, and then going out there on your own and creating demand by creating content on the internet.

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