How Do You Get People to Come to Events?

I got an Instagram right before the pandemic and I thought this will be a good way to get people to events basically because sometimes it's hard. So I started posting a lot of Buddhist stuff. And my teacher, Garchan Rinpoche, is it Tibetan Buddhist Lama, said, you can talk about Buddhism, but keep the focus on the mind as Buddha is not the name of a man. He said, you don't have to ask me as long as you have a mind, you know, in your mind you want to benefit people, go ahead.