How to Be a Successful CMO

There's some irony in the fact that boards and CEOs want CMOs to make happen. How do you square that? Daniel as you approach this job where I'm sure there are big things that your board and your CEO want you to do. You're going to take more than the 20 months or something at an average CMO asks, so how do you make sure that you have a runway to get that done?" "It is our responsibility to tell the story of the company and if we're not then someone else will write the story for us," he says.

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