Why ‘Always Be Closing’ Is Killing Your Network [Social Intelligence Brief]
The Art of Charm
From Selling to Building Connections
This chapter explores the shift from a sales-driven mindset to a relationship-focused approach in networking. It highlights the benefits of prioritizing the needs of others to foster deeper connections and create opportunities for long-term success.
If you dread networking events, this episode explains why — and how to flip the script. AJ and Johnny break down the toxic "always be closing" mindset and show how high performers actually build deep connections that lead to real opportunity. Hear the story of Ryan, a client who 10x’d his sales by ditching the pitch and leading with value. You’ll learn how to use emotional intelligence, curiosity, and validation to become magnetic at any event — without chasing anyone.
[00:00:00] Why "closing the deal" is the wrong goal in social settings
[00:02:41] How Ryan turned things around by shifting his approach
[00:04:59] The 3 social habits that repel high-value connections
[00:07:26] A smarter way to approach networking events
[00:09:01] The role of validation and emotional bids in influence
[00:11:33] Why your intentions are more visible than you think
[00:13:18] Tactical relationship-building for introverts and pros alike
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