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8min chapter
The Sunday Edition: The cost of being ugly
The Story
The Economics of Beauty: Pulchronomics
This chapter investigates the significant role physical attractiveness plays in shaping social and economic outcomes, introduced through the concept of 'pulchronomics.' It highlights the serious implications of societal biases surrounding beauty, including research findings on how attractiveness influences earnings, trust, and social dynamics from childhood onward. The chapter also presents innovative measures of beauty, such as the Millie Helen, shedding light on the long-term effects of attractiveness on individuals' life trajectories.
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