Enow: What happens is that the automobile gets entrenched, because there are so many companies who will benefit from making it happen. And when we see these tect companies enter into it, they are bringing their particular business models that they have developed in the te sector to the way that transportation moves. It's hard to kind of imagine a more violent and visceril example of a technology, like a consumer technology, ploughing through children and women. Enow: But then i think you know, we need to approach it from a more totalizing perspective. One things that people forget is that, like amsterdam or copenhagen were pushing back against automobility with bicycle culture.