
Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Reflections on Early Agency Strategies and Major Missteps
This chapter explores the speakers' early experiences with pitching Facebook ads and the skepticism they faced from clients. They also discuss the creation of Four by Four Hundred, reflecting on the challenges and mistakes in managing an agency alongside the temptation to invest in brands.
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