#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?
The StoryBrand Podcast
00:00
Pray and Spray Is a Great Way to Get the Attention of Your Audience
Businesses struggle with not segmenting their message. If i'm on your web side and i'm looking at men's shoes, i don't want to hear from you about women's jackets. That just doesn't apply to me. Ide didn't ask for that. I didn't indicate anywhere that i was looking for that. And so if you really want to get the attention of your audience, you need to speak to them how they ask to be spoken to.
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