726 - Cruising feat. Lauren Oyler (4/24/23)
Chapo Trap House
00:00
The Importance of Speculation in a Brand
Gwyneth Paltrow's wellness brand has surpassed her in a way, writes Lauren Wolfe. The only people under 60 that would go on this cruise or maybe in represent new group customers outside of the cruise are like people who got hit by a mail truck and have disposable income now," she says. "I was like, what would they have to do to get me to independently want to purchase this? And they would have to just make it like so sick"
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