Woke or Broke?
The Bottom Line
00:00
Why It Makes Sense to Take a Stand
Nicola Kilner, the co-founder of Decium explains why for her it makes sense to take a stand. Nina dos Santos says companies must be careful about what they're getting into because those rows can really spiral out of control as we've seen in some recent examples. The most important thing for companies to think about and where a lot of businesses go wrong is that they see this as a purely, as a marketing decision rather than a business decision.
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