Son of the Ground

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Jason Johnson: I recommend that before people jump to judgment or a critique that they watch the videos and understand what the campaign is trying to do. His father was a missionary in the central African Republic from the 1930s to the 1960s, who he learned contextualization from because they learned the language of Sango. And so we're just trying to treat that skeptic as a unique people group who has a unique language, unique culture. We think Jesus is just as relevant there as he was,. you know, in the 1930s in central Africa.

Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground

If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.

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Video Ads:

-He Gets Us campaign - About Us

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Produced by Kris Carter