In the world of pay walls, even in the world of goggle and facebook, they don't have all the content. But there's still room. Social media is great marketing for shacheker. The old metric for successful movies no longer applies to this new show that's come out and done so well. If i had a choice between that one off type block buster movie with a massive revenue number, or having a movie in the context of net flicks, where it's just absorbed by all the subscribers who love it so much and they watch it. I think i would take the net flix option.