Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Motor habits, scrolling and dopamine

Susan describes how motor actions like scrolling create habit loops and dopamine-driven curiosity and engagement.

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