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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
How to Create a Blue Ocean
Borders and Barnes & Noble, or B&N, redefined the scope of the services they offer. Dyson designs its vacuum cleaners to eliminate the cost and annoyance of having to buy and change vacuum cleaner bags. Zeneca's Salek Cancer Centers combine all the cancer treatments their patients might need under one roof so that they don't have to go from one specialized center to another.
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