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Building ProfG Media and Revenue Streams
The chapter delves into the establishment and evolution of ProfG Media, highlighting revenue sources such as writing newsletters, publishing books, speaking engagements, and podcasting, with an emphasis on creating a positive impact while ensuring profitability. It also discusses the importance of storytelling, the role of key team members like Catherine Dillon, and their strategic partnerships, prioritizing reach and impact over maximizing profits through subscription models.