4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

AI makes your copywriting team more efficient - Mirella Crespi

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Find Content That Scales

A lot of brands are like, I can't get my customers to send me a video about why they like my product. So we've tried influencer seating, shipping product out to people, refing, working with content creators, like remotely. But at the end of the day, all of these methods for us, we're really hard to rely on at scale,. especially because we're iterating based on data and we're moving so fast.

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