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Sales Metrics: Everything Reps Get Wrong (and How to Fix It)

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

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The Importance of Metrics Throughout the Customer Lifecycle

This chapter emphasizes the significance of considering metrics throughout the customer lifecycle, highlighting their relevance before and after the sale. It cautions against relying on customer metrics and emphasizes the need to connect metrics to pain points, stakeholders, and key business initiatives.

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