303: Optimizing Email Deliverability for Cold Outreach with Jesse Ouellette and Vaibhav Namburi
The Predictable Revenue Podcast
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Introduction
Aaron Carroll: I'm excited because email deliverability is one of those things that nobody really took seriously five years ago. And it's become more and more important over the last couple of years, he says. The first step is always going to be, do you have a healthy domain reputation? Are you able to land in the primary inbox of the companies that you can target or the people that you're targeting? You know, that right there is going to be it. But now that from Jesse's own words, when we spoke was email clients are getting more receptive to the experience they're exposing their customers to,. As a result, they're making it more difficult for people to have direct
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