Marketing Leaders Don't Read Marketing Books

The average business person reads 0.8 business books every two years, according to a recent study. That's something now that we can build a flywheel of content around and educate our team on what are things that are interesting for our customers. We're taking content and deploying it down into snackable bites, because people are consuming content in different ways. And I think the developing of the ideas themselves, they don't necessarily need to come from you or your organization.