Do You Have a Video Marketing Strategy?

There's a lot of people who are doing video off of you to maybe they're doing stuff on tick tock, or instragram or twitter, or facebook. Can that stuff work on youtube, or do you recommend creating something specifically for you to? I would put that as one of those, it depends situations. It just really comes down to knowing your audience. If you don't have that information and you're starting clean, it's just something that you're probably going to have to test out.