How to Maximize Your Competitive Advantage in the Market

Growth investors spend a lot of time validating and understanding the competitive advantage from the customer point of view. What they'll be looking for with all o this data is really trying to validate, by the gross stage that they can see that you are the emerging category leader in the space that you're playing in. The other thing we look at is what we call talent magnets. And then finally, given a lot of the elements that i menioned to day around where we'll start to look for potentially market expansion, or these reputable play books around the sales team,. We'll want to talk through with you around how you're thinking about creating an organizational structure that supports continuous market growth.