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The Best Negotiation Tactics (Yale Professor) | Barry Nalebuff | Art of Charm

The Art of Charm

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The Pie Negotiation

S.E. Cupp: Principles beat arbitrary when negotiating with people who don't care about fairness at all. He gives the example of a company he started and negotiating with coco cola, which is once in a lifetime opportunity. "I want to create a big pie and split it" says S.E.Coffee co-founder Kevin Spacey.

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