Brand Play and Funnel Strategy: F1 to Funnels

Lessons from Cadillac/F1 apply at any budget: invest in brand/top-of-funnel, run experiential/local 'F1' plays, and prioritize top-funnel spend—case study shows cutting top-funnel raised CPA; then act: know numbers, talk to customers, create targeted creative.

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It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations.

Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business.

Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth.

In This Episode:

- Understanding Media Efficiency Ratio (MER) in marketing

- Strategies for businesses with limited marketing budgets

- Why setting clear business goals is critical

- The importance of marketing and experiential play

- Case studies and practical applications

- The role of customer feedback & how to get it

Resources Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi

Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4

Previous episodes on maximising your marketing budget:

https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/