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The Art of Pricing Power
Motley Fool Money
How to Price Your Business to Get More People in the Door
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The initial price point that these businesses set gives us an indication of how the businesses are planning to execute, what they're delivering and their intentions to raise prices over time. If you're in a $5 range, I think that that gets into that kind of forgetting mentality where people are like, oh, I kind of watched it this month. So there is a point where that gets too high with Netflix. It's too high for forget me type of subscription.
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