The Marketer's Journey cover image

CONEX S10: How to Identify and Solve Bottlenecks Within Your Business

The Marketer's Journey

00:00

The Bottleneck in Content Marketing

The "bottle neck" is when an organization needs more content, but doesn't know how to make it happen. The term came from a 20 18 predictions at the end of last year that said by 20 20, content was going to be marketing's biggest bottle neck. John Sutter says he has been thinking about what companies have in common with large b-to-b markeing organizations and their lack of co ordination.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app