We record. Even before it was on zoom where it's easy to record, we actull had cameras there. We would set up a whole a v set up on location, which was a lot of expense and time - that's now gone. A for us, which is really weird. And so, you know, being able to watch ourselves in a week week, week over week, and be able to craft that story in a way that really resignated with the right imvessdors i think that's what we would attribute it to....