13 different species of vegetation grow on the roof and create a habitat for nesting birds. It covers ten point four acres, that's about eight anf el football fields. Its very existence created a foothold for the green roof industry in north America. But as bill points out, ford employees had skin in the game.
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.
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