
Developing Buyer Personas That Actually Work with Ardath Albee
The Agents of Change Digital Marketing Podcast
00:00
Recreating Buyer Personas: Frequency and Adaptation
Exploring how frequently buyer personas should be recreated and adapted to industry changes such as COVID-19, economic shifts, and digital transformations. Suggestions for persona check-ins, gathering feedback, and staying updated are discussed.
Transcript
Play full episode